Yesterday was a great day for both Filtrate Eyewear and our own , Rob Kelly. When we were out on California in March, and we met up with the boys from Filtrate at Lowers and had a great surf. The funny thing about it all was it was just such a relaxed group of cool guys all hanging out and surfing and when we came in we just talked sunglasses for a few minutes and tried a few pairs on. These shades instantly caught my attention with the unmatched clarity and comfort. The polarized lenses were making our crowded shredfest at lowers seemingly a little less crowded. That last part was a bit of an exaggeration in regards to these shades reducing the literal crowd factor, but it made the waves honestly look that much better glare free and crystal clear.

Now on to the business at hand. Rob was with me when I excepted the job to run the surf program and also help out with marketing. So naturally, Rob was just cruising along and soaking it all in. I gave him the bosses email and told him to pursue this one on his own as I was going to be going on vacation and out of touch for a bit. Braly Fox, who’s the brand marketing manager did some due diligence on, Rob, and then passed it on to me that we were going to be signing him up and that I should get in touch with him. That was an easy one as he’s one of my best friends and we just rapped out about what our plans were for both the brand, his future, and what types of things he wanted to do with the brand.

I’m really stoked to have one of surfing hardest working guys on the program and look for tons of media and viral splashes with both filtrate and Rob to follow. I always have to post it here first because this is where everyone turns for the newest info regarding all of our crew. Welcome Rob this is going to be sick!!